Uganda’s vibrant youth, comprising 70% of the total population, represents a significant demographic with immense economic and social development potential. This young generation, known for their cultural strength, friendliness, religious orientation, and social cohesion, possesses the necessary attributes to become meaningful citizens and drive the nation’s progress.
Academically and professionally, the Ugandan youth are well-equipped, with a strong desire for growth and the ambition to excel. This is evident in their business-oriented mindset and the urge to continuously improve themselves. The current generation of Ugandan youth is widely recognized for their exemplary behaviour, hospitality, knowledge, and respect, which has contributed to their success in various parts of the world, particularly in the Middle East, where they are highly sought after for their hard-working nature, adaptability, and adherence to moral values.
However, the same youth thriving globally often struggle within their own country. Back home, some Ugandan youth exhibit a more laid-back attitude, a lack of self-drive, and a tendency to seek more accessible ways to make money, which can trap them in the cycle of poverty. Their focus is sometimes diverted to unproductive activities, such as betting and excessive social media engagement, rather than channelling their energy into more constructive pursuits.
The disappointing aspect is a lack of a proper savings culture, even among the few Ugandan youth employed or engaged in investments. They often live beyond their means, spending on unnecessary items, hindering their long-term financial stability and growth. This mindset must be addressed to ensure a brighter future both for an individual, family and the nation. It is intriguing to note the contrast between the exemplary customer service and hospitality that Ugandan youth exhibit in other countries and their own country, where they sometimes expect to be served rather than taking an active role.
This observation highlights the need for Ugandan youth to rise above their comfort zones and seize the opportunities presented to them, both at home and abroad. Mandela Group, a company that employs an estimated 3,000 Ugandan youth, serves as a positive example of nurturing and empowering the young generation. The company provides comprehensive training to equip its employees with the necessary skills to handle various business tasks and address challenges. Additionally, Mandela Group has created a vibrant work environment with sports facilities and engagement in community-based corporate social responsibility (CSR) activities, which help keep the youth engaged and connected to their local communities.
The Ugandan youth hold the key to the nation’s future. By harnessing their inherent strengths and fostering a culture of self-drive, financial responsibility, and community engagement, the Ugandan youth can drive the country’s economic and social transformation. It is time for the Ugandan youth to take up their rightful space, make the best of the opportunities available, and pave the way for a brighter and more prosperous future for Uganda.
“Invest in the youth, and you invest in the future.” – Unknown
Author – Herbert Bashasha
Mandela Group of Companies
